Huge!

Meta and Sierra just published a standard for how your personal AI agent logs in to a business. Meta, Instinct, Stripe, Shopify and Walmart signed on.

This is some of the biggest distribution platforms in agents AND e-commerce behind one protocol.

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Sierra (Bret Taylor and Clay Bavor) and Meta announced Personal Agent Protocol today with Genesys, Instinct, Rocket, Shopify, Stripe and Walmart. The v0.1 spec lands later this month.

Today a personal agent uses your website the way a human does. It clicks through pages, fills in forms, and phones support when it gets stuck. It's slow and it often fails.

Under Personal Agent Protocol (PAP):

• The agent reads your website to find what you offer and how to connect.
• It starts as a guest or signs in to the customer's account.
• The customer chooses read-only or write access. The session runs on OAuth.
• You choose the door: your website, your APIs (MCP, OpenAPI), or your own agent.

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Amazon is blocking agents.

PAP is an alternative to welcome them through the front door, albeit making them go through the security line.

If you run an e-commerce website or online brand, your customer's agent arrives at your login page either way. PAP lets you recognize it, give it read-only by default, and route anything that moves money to your own agent.

Agentic everything feels more pragmatic by the day.